The word “meraki” is Greek for doing something with so much love and devotion that you leave a piece of your soul in it.
The key online influencers (KOIs) we work with offer pieces of their souls in form of advice and support for patients every day.
– As influential voices in their online communities, they filter through the clutter to inform patients’ choices.
– As members of patient advocacy groups, they advocate for better health awareness.
– As patient experts, they advice healthcare companies and regulatory agencies on how to best address patient needs.
It is their engagement and input that created merakoi: the first approach to online research that includes patient expert input at every step of the way to shape and improve our insights.